Lyft autonomous car demo and Lego ad

It’s national Blind Consumer Group convention season again, and RatnWoman is here once again to celebrate oopses in the world of corporate sponsorship. In recent years UBER and LYFT have been listed as sponsors of both the American Council of the Blind (ACB) and the National Federation of the Blind (NFB) convention. Both companies have also been rewarded after then events with Twitter accounts of people heading home from convention whose Uber or Lyft driver refuses them service because they have guide dogs. Probably not the brand identity the companies are hoping for?

 This year however, there is another oops to celebrate, this item from Mashable.com:

Lyft Aptiv Ofer Self-Driving Car Demo at NFB national convention

 What is not to celebrate: the pictures in the main article have sensible alt text, but the whole rest of the page does not. Also somewhere on the page there is a video which to RantWoman looks like it is supposed to be autonomous car simulation. However the video has no audio description so RantWoman is only guessing based on very bad eyes about the content of the video.

 RantWoman assumes that the unlabeled images on the page are more the work of Mashable than Lyft. RantWoman is also (cough) touched by the presence of the love Lego bricks ad, fully captioned and full of loud energetic music but without a word of audio description to inspire the intended customers.

Look, RantWoman likes Legos enough to think about finding some children who need legos in their life and buying some of the braille Legos anyway, but REALLY!