Tuesday, June 11, 2024

Digital Equity and mass mailers

 Today's #DigitalEquity meditations start with a simple event flyer for an event that happened last Friday. The event was already planned before the shooting at Garfield on Thursday, and written about the garden being dedicated elsewhere.


This post is just going to poke at a bunch of assumptions about digital equity. RantWoman cannot necessarily test assumptions one way or another but is simply going to  go down her list based on a photo of the mailer.


Mailer with multiple QR codes, no direct link, and no phone number
Top lines inadvertantly cropped.
Note both the large and
the six smaller QR codes

Neither the inadvertantly cropped text nor the other side of the mailer include anything like a phone number or a concise URL.


OOPS. RantWoman had to peer REALLY closely and find the REALLY tiny print referring people to:

UrbanFoodSystem@Seattle.gov

https://engage.SeattleParksAndRec.com/en/projects/UFS-Campus


And furthermore, the other side does have a horrible busy graphic with text over the graphic AND a narrow dark blue strip with tiny black letters, as if RantWoman needed some more #accessibility GRIPES.

(This and RantWoman's recent experience with the City of Seattle #GAAD2024 event put RantWoman in mind of the thought that when the city contracts out something like this mailer, they could include resources with suggestions to deal with problems like this)


Okay. Okay. RantWoman sees the point of the QR code.


Charmingly, the mailer assumes that someone interacting with the mailer will have a device with a QR code reader AND enough vision or built-in device AI to correctly aim a device camera in order to get the link information.


The mailer also assumes that people will know how to deal with a QR code.


RantWoman has a phone. RantWoman knows how to do all of the above though interacting with QR codes is a bit of a dice roll.


RantWoman has enough vision to read larger text, find the both the large QR code and the smaller ones. The large QR code took RantWoman to an English language website with an option to click to see the website in the different languages represented by the smaller QR codes.


RantWoman does not currently have any kind of mailing list where she could share the event info either by email or by text. Nor is RantWoman well enough acquainted with her neighbors to offer even modest "This looks cool. Check it out" comments to people who could help with a mix of Word of Mouth and tech coaching.


And this post was interrupted by a neighbor for whom the right suggestion about trouble logging into MyChart is :" call your clinic,but charge your battery first."


RantWoman does have access to a printer and thought about just printing and posting the relevant webpages in languages important to her neighbors. 


RantWoman did not get that done in time for the event.


RantWoman does not have a clear sense of how many of her limited English neighbors have phones or the skills listed above. In fact, RantWoman thought of just printing out the different language web pages for neighbors who do not sport fancy technology. But the webpages are not really formatted to be printed.


So this has to be enough for today.








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